One of the challenges that Independent Artists face till date in spite of growing in numbers, is to get a presence on mainstream platforms that also showcase Bollywood, International, Regional and Devotional content which tends to have more demand. While Artist Aloud has been working hard in building an ecosystem for itself and the Independent Artist through its initiatives including Social Media, Venues, Distribution and Product, one of its most diligent efforts has been to create a space for its artists and their content on platforms that are mass oriented.
Artist Aloud is proud to inform that it has managed to do just that by creating a dedicated showcase of its artists’ content in not one but two platforms. These include a dedicated Radio Station named Artist Aloud in India’s largest App, Hungama across Android, iOS and Windows and a personal radio mix station called Independent Artists showcasing 6 different playlists on Microsoft’s MixRadio. With Artist Aloud exclusively curating and programming these playlists, every Artist has the opportunity to be present on these platforms that are growing by the day and hence getting more and more listenership making them and their content popular.
On Behalf of Artist Aloud, Soumini Sridhara Paul – Business and Product Head, says,
“The opportunity of taking Independent Artists onto a mass platform like Hungama and MixRadio has been a dream come true and is a proof that if you consistently persevere you will surely succeed. We are confident that in the coming months, artists will gain more and more popularity because of this and will see the benefits of expressing their creativity more and more.”
Artist Aloud is a digital media, distribution and talent management platform for independent artists across the Globe. It’s a one stop destination for commercial Independent content across languages, genres and talent. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., ArtistAloud.com is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The platform currently houses original music from over three hundred artistes – both well-known and new. It has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi, Gujarati, Bengali, etc. ArtistAloud.com is a revolution in the Indian independent music scene that aims to give not only artists but also music lovers the control and right to build the demand for independent music from India and across the world at a global level.