Beti – Sukhwinder Singh Featuring Neetu Chandra

Beti-C2C-260216-AA

Every March 8th, International Women’s Day – originally called International Working Women’s Day – is celebrated globally in different ways and means. While some countries have declared holidays, some people celebrate the day by wearing purple ribbons but, for me, it was viewing a remarkable documentary, ‘He Named Me Malala’, which made generic reference to the political and social awareness of the struggles of women worldwide.

While the theme for 2016 was “Planet 50-50 by 2030: Step It Up For Gender Equality”, even the President of India, Shri Pranab Mukherjee, spoke about thanking women “for their contributions over the years in the building of our nation.”

Keeping these sentiments in mind, Artist Aloud and Hungama Digital have lent their support to cherish this memorable day with their own message conveyed through the product under review: “Every woman is the daughter of India / Let’s pledge to protect them / Let’s rise to respect them / Let’s unite to make a difference”, by launching Bollywood singer Sukhwinder Singh’s homage to women on “Beti”. While one would have expected an atypical ballad to convey thoughts of the theme that it obviously promotes, music director Rimi Dhar has taken an off the center musical approach by providing a soul-influenced light pop track that is both mainstream and catchy, with lyrics provided by Saaveri Verma.

For those interested, the accompanying video is produced by Champaran Talkies and features actress Neetu Chandra as a super heroine arriving as a saviour for sufferers. Apparently, 200 police women in Mumbai were invited to grace the launch where Neetu shared her thoughts on producing the video that deservedly speaks of “the empowerment of women, safety, respect, and education.”

Listen and Download the songs here: http://www.artistaloud.com/SukhwinderSinghFtNeetuNChandra

– Review by PARAG KAMANI.

 

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