LA CALLING – A TALENT’S DREAM MADE TRUE

In January 2017, Artist Aloud, a platform for Talent and Independent Content and indi.com, a platform that runs challenges for brands to build consumer engagement came together to create a challenge for music talent who created original content, giving one lucky winner the chance to be flown down for an all-expenses paid trip to Los Angeles and the opportunity to meet with the Grammy Award winning composer, John Shanks who has worked with the likes of Bon Jovi, Backstreet Boys, Jessica Simpson, Taylor Swift and many more celebrated artists.

 

The challenge was run for a total of 60 days and the final winner was to be picked by John Shanks himself from a shortlisted Top 10 artists based on the content they uploaded and then based on buzz factor identified through a number of plays, likes, comments, etc. The Top 10 were to be shortlisted by indi.com and Artist Aloud and then shared with John Shanks for him to select the final winner totally based on his personal liking.

 

The final winner turned out to be a person called Aman Pant who was not at all known to either Artist Aloud or indi.com prior to this contest. Interestingly he had seen the ad of the contest on Facebook and uploaded his entry on the last day of the contest. It was only after he was selected by John Shanks and he was contacted by indi.com did we know that he has been in the industry for the past 10 years doing several music assignments in the advertising field.

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The song that Aman created is called Piya Se Naina and was the very first and only song he had ever created of his own. Being a song writer in the advertising line, he had until this point always created music based on a brief given by a client. Piya Se Naina was made almost a year back without a particular agenda. It was Aman’s creative surge that made him get into a recording studio and produce it as a master.

 

Aman informed us that he did not expect anything to come out of him uploading his track. All he did was send the song to indi.com through their platform and forget about it. So 5 months later when he received a call and was informed that he had won a contest that would fly him to Los Angeles, Aman couldn’t believe his ears and actually had his wife talk to the Indi personnel to reconfirm the same so that he was not fooled by a prank.

 

Aman may have been selected as the winner by John Shanks but his trip was dependent on him having a passport and a US Visa, both of which at the time of revealing his win, he did not possess. Aman applied for his passport in the emergency quota and had to travel to Delhi for his interview. Once the passport was done, he had to apply for the US Visa which was not a sure was shot considering the new rules that the Trump Administration was putting up. However, Aman got his US Visa. This was truly Lady Luck blessing him because the person who was initially going to be sent as a chaperone from Artist Aloud with Aman was denied the US Visa. But Aman got it done in a breeze.

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Finally, the day arrived. September 6th, 2017 was designated the day when the meet and greet with John Shanks would happen in LA. Since I already had a US Visa and my colleague was denied, I decided to travel as the chaperone with the winner. We headed out of India on the 3rd of Sept and returned on the 9th of Sept, 2017. Aman got to spend more than 2 hours interacting with John where they spoke about the techniques of writing great music along with the technologies they use and also jammed together.

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The trip was a dream come true for this talent who has been working behind the scenes for more than 10 years and now believes he needs to do something creative for himself. Aman will officially release his winning track, Piya Se Naina across different distribution platforms and also hopes to stay in touch with John Shanks to hopefully collaborate on something new in the future.

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We feel happy to have been somewhat responsible for starting Aman’s journey towards music creation as a self-expression and hope that we can be of help in this new found journey. indi.com is a partner that has shown an immense amount of ethics and integrity towards keeping a commitment and we are proud to have been able to bond so well with the team in India as well as the USA.

 

We look forward to bringing more such opportunities to the talent we work with or with new discoveries and believe that partners like indi.com will come a long way in making sure the talent scene in India goes global.

 

Authored by Soumini Sridhara Paul

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