Artist Aloud – The App | You Create the Content We Take it to the World

Artist Aloud, an initiative pioneered by Hungama Digital Media Entertainment Private Ltd., is a digital media, distribution and talent management platform for talent and independent content across the globe.  Artist Aloud has taken the scene by a storm by not just being the pioneer at making independent music digitally available but also by indulging into curation of digital properties, music festivals and events and most importantly being a launchpad for up-and-coming unsigned artists along with releasing original works by some of the biggest names from the industry like A.R. Rahman, Sonu Nigam, Salim – Sulaiman, Kavita Seth, Parikrama, Euphoria, Neeti Mohan, Tochi Raina, etc. It has truly proven its mettle in the past 6 years of its journey and is taking it to the next level with the introduction of its very own App. While a decade ago, people were new to the concept of selling and buying digital music, today with the evolution of music consumption, music lovers have been buying more music than ever. With the rise of content streaming apps revolutionizing the industry, Artist Aloud is going to be the first of its kind to ever hit the market. It simply goes beyond the idea of a streaming app, as it focusses on changing passive streaming experience into an active one. The app emerged from the idea to influence the consumers in all fields of art – from music to comedy to dance and create a community for them.

The main objective of the Artist Aloud App is to be a freely accessible platform for independent artists to showcase their talent and create visibility for themselves as an artist with the complete freedom of expression and us playing the role of a curator handpicking the best to the fans. It provides as a platform for artists to share their content with the world most importantly without losing the copyrights of their own content. The most significant feature about this app is ‘interactivity’. It enables active engagement between the artists, producers and the consumers of their content.

With features uniquely customised to serve as an all-purpose app for Fans, Artists and Producers and labels, it will be a one stop destination for original independent content across the globe. Artist Aloud App lets fans to:

  1. Explore and discover variety of original independent content from around the world.
  2. Stream and download curated mixes anytime, anywhere.
  3. Create Audio Rooms – A feature which enables them to invite other fans to explore their personalised playlists.
  4. Connect with their favourite artists and follow their latest activity.
  5. Create events and book artists to perform at your local events.
  6. Stay updated with gigs around their city.
  7. Discover fresh handpicked artists every week.
  8. Set songs as their callertune with just a touch.

Artists to:

  1. Upload their original content and share it with the world while keeping copyrights of their content and avoiding documentation hassles.
  2. Create a fan base and update them about their latest releases and gigs.
  3. Get featured and get discovered amongst the best talent.
  4. Collaborate – A feature which enables an artist to hook up with other artists and producers for projects.
  5. Get booked for gigs. It acts like an in built booking agent.
  6. Create events and invite fans to your gigs.
  7. Create Audio Rooms and invite fans to explore their latest releases.

Producers to:

  1. Upload their content catalogue without losing exclusivity while avoiding documentation hassles.
  2. Create visibility for artists and content under their catalgoues.
  3. Discover, follow and book other independent talent for events.
  4. Create Audio Rooms and invite fans to explore their library and personalised playlists.
  5. Create events and invite fans.

In addition to that, all users can earn and redeem points and win sweet exclusive deals by simply uploading, streaming, sharing and inviting.

With it’s rare and advanced features, Artist Aloud App will mark a critical turn in the way consumers discover and collect content.

We are right at the palm of your hands now!
Get the app on to your phone and discover the best:

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Coke Studio Season 9 Episode 7


The ninth season of Pakistani music television series Coke Studio commenced airing in Pakistan on August 13, 2016, and concluded on September 24, 2016, and contained 7 episodes. Episode 7 featured six tracks, including “Sab Jag Soye” [Shuja Haider/Quratulain Balouch], “Tu Kuja Man Kuja” [Shiraz Uppal/Rafaqat Ali Khan], “Nimma” [Shani Arshad], “O Re” [Noori], “Dil Kamla” [Faakhir/Natasha Khan], and “Rang” [Amjad Sabri/Rahat Fateh Ali Khan].

While the season’s final and seventh episode was apparently the most awaited episode in Coke Studio history, probably because of singer Amjad Sabri’s final performance prior to his demise in June, a little over a month before series premiered. Amjad performed a qawwali, “Rang”, with Rahat Fateh Ali Khan, the same song that was sung by Sabri’s father, Ghulam Farid Sabri, and Rahat’s uncle, Nusrat Fateh Ali Khan, some 42 years ago! No doubt, a brilliant track but, for me, the standout is the accordion-opening “O Re”, composed and performed by Noori, which effortlessly crosses from a bossa nova beat to direct pop track, and brims with nostalgia but, more importantly, is a tune that is uptempo, pleasant, refreshing, and addictive, featuring remarkable guitar playing by Ali Noor. A fine ending to another excellent season, as fans now eagerly look forward to what Season 10 brings…

Stream & Donload the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

3 – Sifar


From a project initiated by songwriter/producer Amit Yadav, Sifar is a band that commenced musical operations in 2008, going live from 2010 onward with a line-up consisting of Anshul Bansal [Amit’s partner in musical crime], Deepak Singh, and Yapang Lemtur, along with Nikhil Auluck, who becomes part of the band while performing live. In honing their craft of metal, Sifar reached a crescendo of sorts with “Roko Na Mujhe”, which got the band nominated in the “Best Rock Song” category at the annual ArtistAloud Awards.

On ‘3’, simplification and streamlining are the keywords for their sound. While the assessment makes sense from a musical standpoint, it also presents an opportunity to commercialize their music, and Sifar accomplishes both goals. The best songs are more melodic and immediate, from the opening of the crushing, manic grooves of “Kambakht” to the closing, crisp, remix production by Naren on “Dil Ki Sada”, which adds accessibility to ’3’ and to Sifar’s marvellous metallic sounds. Seeing Sifar live is certainly on my bucket list!

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

Bhujne Na Humne Diya [A Musical Tribute To Pancham Da] – Mushtaq Naik


One of the more talented music directors of the Indian film industry was undeniably Rahul Dev Burman [“RD”], who passed away in 1994, although he was liberal in taking pieces or entire songs from the West that he believed suited well with the films for which he was providing musical direction. Nicknamed ‘Pancham’, RD was the only son of the composer Sachin Dev Burman and, from the 1960s to the 1990s, RD composed musical scores for an incredible 331 films. He served as an influence to the next generation of Indian music directors and, as this album shows [‘Bujhne Na Humne Diya’], his songs continue to remain popular; this time around with Mushtaq Naik, a businessman.

His tribute consists of 12 songs from the glorious musical past of Pancham and, as admitted by him, Mushtaq has no formal training in music and hence, to cover this limitation, Mushtaq has packed his album with a number of singers in support: Sneha Pant, Shweta Pandit, Shraddha Pandit, and Amit Sawant. The instrumentation is low keyed, with the stress on keyboards in, perhaps, an effort to make the sounds contemporary. It remains indeed a difficult task to have people consume an album when the “originals” are freely available – in more ways than one – in the digital space, but there is no denying that Mushtaq Naik’s effort is noble.

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

Coke Studio Season 9 Episode 5


Broadcast on September 10, Season 9 Episode 5 continues the high standards set by Coke Studio through the years. While most will be driven by the popularity of Rahat Fateh Ali or the sounds of “Jhalliya”, sung by Javed Bashir, Shahzad Nawaz, and Masuma Anwar, my vote goes to the continuing brilliancy of music director Noori who, this time around, has provided the riff-driven “Main Raasta”, sung by Junaid Khan and Momina Mustehsan. This potential pop-rock anthem is awash with pounding drums and blistering guitars, masterfully blending one into another. Apparently, the teamwork of the vocalists goes beyond lending their voices as the duo spent several days confined in a studio working on the melody and the lyrics. Junaid’s perfect falsetto puts the deep tonality of Momina’s vocals at the forefront of the track featuring a guitar solo against an unstoppable groove, a bouncing chorus, and a manic drumbeat, making Episode 5 as sweetened as its carbonated sponsor, Coke.

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

Saathiya – Tripet Garielle


Music director-producer Atif Ali has found the perfect mix of combining infectious pop music with UK-based Asian singer Tripet Garielle’s vocals to provide a standard for dance-pop with the bass heavy “Saathiya”, which contains lyrics by Waqqas Qadir Sheikh. Because the song cleverly incorporates stylish, state-of-the-art beats, where all of the parameters may not particularly appear impressive, independently – the arrangement, synth, and drum programming are fairly rudimentary; whereas, Tripet’s singing in a “language that she cannot speak” has its obvious limitations – but, taken together, the elements blend together to create an irresistible standard of dance-pop where the hooks and rhythms are something to celebrate…on the dance floor!

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

Aviral Part I – Sarit Das feat. Swarnima Gusain


There is a legion of devotional music fans who want their genre to sound exactly as it has always by convention. But with the appearance of music director Sarit Das leading the way of being experimental, he conveys that it appears ridiculous to merely think that his sound would be satisfied by complying to popular demand. “Growth is necessary; change is inevitable” appears to be the underlying theme on ‘Aviral Part I – A collection of Rare Mantras from Ancient Scripts’ on this album, which appears like one extended song that has been broken into four parts: “Ajam Nirvikalpam”; “Saraswati Namasyami”; “Namastestu Mahamaye”; and “Vashudevam Hrishikesham”.  In the case of Sarit’s brand of devotional music, different does not automatically mean bizarre as the amalgamation of spiritual lyrics and a potpourri of sounds that include keyboard-based orchestration, choir singing and, in moments, a clear jazz feel…often results like a background score of early Hollywood films, thanks especially to Cris Masand in the programming seat, and the mastering of Ahitanga ‘Tito’ Dasgupta, which is crisp, direct, and sharp. The mixing by Santanu Mukharjee may be defiant and appear brash but, paradoxically, it is heartfelt too. While singer Swarnima Gusain may have her moments, there are several passages in which her vocals are clearly stretched, but that should not take away the passion behind the songs composed by Sarit Das, who has decided to have devotional music flow into [a] new wave.

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.

Coke Studio Season 9 Episode 4


Broadcast on September 3rd, episode four has received well deserved critical acclaim like most Coke Studio seasons have but, of the four songs on this episode, the more traditional qawwali, a form of Sufi devotional music popular in the Punjab and Sindh regions of Pakistan, via the performance of Mohsin Abbas Haider with “Uddi Ja” that he wrote, and composed himself, with music director Jaffer Zaidi at the helm of things, is a notable song. So, too, is Shilpa Rao’s performance on the folk-track “Paar Chanaa De”, supported by music director Noori. It is literally a theatrical saga because the song contains emotion, anxiousness, longing, and hope. The track establishes the ethnic soul vibes that transcend in waves laden with a distinct melody and in multiple instrumentation supported by Noor Zehra’s impeccable groove on the sagar veena. An exhilarating performance indeed with the track commanding listener attention, much like “Aaya Laariye” too, an epic collaboration in an upbeat track that showcases the dynamic vocal prowess of Meesha Shafi and Naeem Abbas Rufi. A perfectly mixed fusion of funk – think INXS – and rock that begins as a seemingly subdued ballad but swiftly dissolves into a catchy tune, makes it a fabulous song like most tracks on episode four of season nine.

Stream & Download the album exclusively on Artist Aloud – The App

– Review by PARAG KAMANI.