Archive for August, 2014

Artist Aloud Provides Independent Artists Presence on Mainstream Platforms

Independent Artists Channel FB Cover

One of the challenges that Independent Artists face till date in spite of growing in numbers, is to get a presence on mainstream platforms that also showcase Bollywood, International, Regional and Devotional content which tends to have more demand. While Artist Aloud has been working hard in building an ecosystem for itself and the Independent Artist through its initiatives including Social Media, Venues, Distribution and Product, one of its most diligent efforts has been to create a space for its artists and their content on platforms that are mass oriented.

Artist Aloud is proud to inform that it has managed to do just that by creating a dedicated showcase of its artists’ content in not one but two platforms. These include a dedicated Radio Station named Artist Aloud in India’s largest App, Hungama across Android, iOS and Windows and a personal radio mix station called Independent Artists showcasing 6 different playlists on Microsoft’s MixRadio. With Artist Aloud exclusively curating and programming these playlists, every Artist has the opportunity to be present on these platforms that are growing by the day and hence getting more and more listenership making them and their content popular.

On Behalf of Artist Aloud, Soumini Sridhara Paul – Business and Product Head, says,

“The opportunity of taking Independent Artists onto a mass platform like Hungama and MixRadio has been a dream come true and is a proof that if you consistently persevere you will surely succeed. We are confident that in the coming months, artists will gain more and more popularity because of this and will see the benefits of  expressing their creativity more and more.”



Artist Aloud is a digital media, distribution and talent management platform for independent artists across the Globe. It’s a one stop destination for commercial Independent content across languages, genres and talent. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The platform currently houses original music from over three hundred artistes – both well-known and new. It has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi, Gujarati, Bengali, etc. is a revolution in the Indian independent music scene that aims to give not only artists but also music lovers the control and right to build the demand for independent music from India and across the world at a global level.

Necessarily Evil – Laura Ainsworth

Laura Ainsworth

With a peerage of musical proficiency that has its roots in her late father, Bill Ainsworth, a big band leader, Laura is a daughter that should do no wrong and, on “Necessarily Evil”, she does not! The Redd Evans composition beat the odds of second generation disappointments due to the arrangements initiated by producer/arranger/pianist Brian Piper.  He places emphasis on the supporting ensemble to support Laura’s marvellous vocals, one that primarily features a 13-piece horn section from North Texas, including Chris Guire on lead saxophone. An enjoyable and somewhat historic set from only Laura’s second album of which “Necessarily Evil” is the title track and well Ainsworth it (if you know what I mean)!

– Review by PARAG KAMANI

Khoye Hain – Safar


What a fabulously, insistent, propulsive rhythmic drive and anthemic chorus from Mumbai’s Safar on their composition, “Khoye Hain”, which has all the makings of an enduring fan favourite. With the slow build of its arrangement toward a climatic peak, this appears close to being a perfect song, fading in first with atmospheric synths that provide none or little indication of the song’s inter-changing tempo, turning mellow to allow the introduction of a lead guitar interlude. The uptempo, chiming guitar arpeggio, which sounds like a delay effect (in which musical notes are provided a surrealistic landscape where often they appear to ring out twice), makes the sound more busy. While the bass maintains a steadily driving pulse, the drums keep time throughout the song, and the percussive guitar effects perk up the slack when dropped into a looser, less demanding pattern. This perpetual forward momentum lends greater force to the song’s lyrics. “Khoye Hain” provides a commitment to material that appears unshakable!

– Review by PARAG KAMANI

Tanhai – Nebula The Band

Nebula -- The Band

Dwelling in the context of soft rock,  most artistes try and avoid weighty subjects in such surroundings, but “Tanhai” sounds like one of those relentlessly appealing 1970s tracks and appropriately, after several listenings, sounds ubiquitous in memory; the guitar (mainly acoustic, before electric arrives/disappears at the song’s conclusion) and the distinctive vocal hook make it appealing. With a chant like opening, once the tempo sets in, the track sounds memorable and, for its beauty, the accompanying instrumentation supports the song’s inherent melody and gorgeous arrangements, never eclipsing the core sound of the singing with the supporting acoustic guitar/electric guitar combination. This is one Nebula that deserves visibility even in Earth’s daylight.



– Review by PARAG KAMANI

Mastaaney – Faridkot


“Mastaaney” is the first song selected by PVR Pictures for ‘Expendables 3’ in India, a pop-metal styled track from a band that had its genesis in 2008.  “Mastaaney” has a pop feel to the metallic sounds, driven by a catchy, bombastic vocal melody and a slick, big-sounding production rather than merely guitar fireworks; it is more workmanlike than flashy (unlike most hard rock/heavy metal guitaring that is heard nowadays). The song is not built around a riff that cannot be played on any other instrument, but the guitar remains its mainstay and is effectively utilised throughout the track. “Mastaaney” provides pop accessibility to hard-rock listeners.


Listen and Download the songs here :

– Review by PARAG KAMANI

Salim – Sulaiman’s ‘Allahu Akbar’ surpasses one lac views on Hungama’s digital platforms!

The duo’s single that released on Eid was launched exclusively on

Salim Sulaiman PR

Mumbai: Salim – Sulaiman’s recently launched single ‘Allahu Akbar’, which was launched exclusively on, has created a stir across its digital platforms. The devotional single that was launched on the glorious occasion of Eid has attained 103,048 views on Hungama’s Artist Aloud YouTube channel.

The beautiful composition of the soulful song ‘Allahu Akbar’ has received an over-whelming response across the digital platforms of within 10 days of its launch. The song has received over 25,000 plug-ins on Hungama’s app and over 1200 plugins on

On the launch of the song, Salim said, “It gives me immense happiness to give our listeners this beautiful devotional song ‘Allahu Akbar’. I feel the spiritual power within me while singing this and I hope it transcends everywhere.”

Sulaiman said, “We believe music is without boundaries be it religion or language. ‘Allahu Akbar’ is one such song that transcends the borders of race religion and creed to be just pure music.”

Commenting on the response the song has received, Siddhartha Roy, Chief Operating Officer (Consumer Business & Allied Services) at Hungama Digital Media Entertainment said, Allahu Akbar is a one of its kind devotional single coming from popular duo, Salim and Sulaiman. The song has witnessed great results in the first 10 days of its launch and I am rest assured that the numbers will increase further in the days to come. The song’s popularity on’s digital properties has brought the religious genre of music in the forefront. We are elated to see such a great response for the devotional category and by launching ‘Allahu Akbar’ exclusively on, we have extended our reach to an entirely new set of listeners.”

To further amplify the devotional genre of music, Shekhar Ravjiani’s, ‘Hanuman Chalisa’ was also exclusively launched on

‘Allahu Akbar’ can be watched on:

To listen to the song, visit:



Hungama is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, .  The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application. is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.

Aa Bhi Jaa – Ranar


A journey that started in 2005 for Ranar, “Aa Bhi Jaa” is a pop song featuring, clearly, quality in voice, production, and in composition. Ranar has remained focused on good old-fashioned “music”, heralding the sounds from the ‘70s that were made contemporary by mainly boy bands as they remade hits from the past into bigger hits. This is a pop song stripped down to the essentials, using sincere lyrics, and simple melodies, without heavy synthetic distractions. Even the instrumentation, be it piano/keyboards or guitar, is utilised as required, not overlayered like many recent productions. An admirable effort no doubt, and here is looking at more pure pop for now people from Ranar.

Listen and Download the songs here :

– Review by PARAG KAMANI

Sangeet Har Kahin – Ranajoy Bhattarcharyya



Mellow is the first narrative that comes to mind while listening to “Sangeet Har Kahin”. A song initiated by composer, producer, arranger, pianist, and vocalist Ranajoy Bhattarcharyya. Although classically trained as a singer and  musician, it is does not show on this track, which is replete with constantly changing tempos. While Ranajoy’s contribution here is not going to overwhelm anyone, it still boasts a gorgeous conclusion with soaring music, supported by a piano interlude, and percussion that also incorporates tabla. “Sangeet Har Kahin” contains several musical influences, which merely goes to broaden Ranajoy’s musical appeal; after all, as the musician says, “this is a song which is a celebration of music in our life”.


Listen and Download the songs here :

– Review by PARAG KAMANI

Jai Ho – Medusaaz


No, it’s not that song! Now that is clear, consider this “Jai Ho” by Medusaaz. This is dance-friendly soul represents the peppier side of a bygone era that was once known as disco, but that is not all. “Jai Ho” is infectiously catchy. The melody mirrors the excitement of the lyrics by contrasting fast-paced staccato verse melodies with a funkier, more relaxed chorus, which has fine harmonising by the singers at the song’s forefront, Ivy and Sriparna. The song’s excited feel is crystallized by an arrangement that layers the song’s central throbbing drumbeat, but the vocals stand tall above it all. Get your fingers snapping, and your feet tapping to a song with a strong pop hook that makes you feel alive!

Listen and Download the songs here :

– Review by PARAG KAMANI

Jaage Desh – Divij Naik featuring Various Artistes


An amalgamation of various singers combine under the auspices of singer/composer Divij Naik who, in conjunction with lyricist Chintan Naik, launches “Jaage Desh”, an anthem “for a better India”. It is a humble endeavour to bring awareness among Indian citizens, through this noble song, to better understand their responsibilities and duties to make the country a better place and provide her a healthier tomorrow. “Jaage Desh” has the all-pervading signature sound of patriotism with fine percussion, subtle electronica, and sombre crooning, yet it displays a more hurried pace in contrast to more pseudo offerings heard in the past. The music serves as a colourful canvas behind beautiful vocal portraits featuring, but not restricted to, Sadhana Sargam and Himali Vyas Naik.

Listen and Download the songs here:

– Review by PARAG KAMANI